Making a brand or message stand out from the crowd requires thought, time and planning. A requirement to create a new brand identity in a crowded marketplace started with a full market and competition audit before delivering a unique offer, quite different to anything else in the marketplace.
Having clear and consistent messages form the basis to attract customers to your products or services in order to generate business.
Involving your employees is important, including their ideas on what the business stands for. Internal workshops helped identify and shape the brand personality for a new look and feel.
With brand identity at the heart of the business and consistent branding from the outset, clearly defined brand values, quality and personality were consistently communicated internally and externally via a planned marketing campaign.
As a result, the brand has been nominated as a ‘Brand to Watch’ with striking new display and POS material to deliver a real ‘wow’ factor in a cluttered retail environment.