With a challenge to increase awareness to grow sales of a B2C commodity item online, a campaign was formulated using social media and online advertising to drive sales via a fully transactional website. A new, quick to load and easy to navigate website enabled easy on-line purchase to enhance user experience.
A competitively priced seasonal item combined with speedy delivery, backed by excellent customer support on use and application, were a great start point for campaign planning.
Using Google Adwords to maintain a position on page one, continual campaign monitoring and evaluation enabled advertisement and spend adjustment to maintain visibility. Colourful Facebook images and messages were promoted to the target market with web links to order.
An up-to-date database was created as part of a ‘permission based’ marketing strategy, from which a series of promotional vouchers encouraged repeat orders.
Resulting in new and repeat business, increased product awareness and delivery on the promises have provided loyal customers in a competitive marketplace.